The experience of natural design

My Dureco floor

ter Hürne Design for your well-being home

We design products for your living space. In doing this, we follow the design principle: easy to install, long-lasting in use and naturally beautiful. Our product design combines function and aesthetics.

Although there is no standard for ‘beautiful’, it is a principle that inspires us here at ter Hürne. Preserve the original. Try something new. And combine the two together.

The look of the decor

Unlike real wood floors, design floors have a decor. That is why we also call our smart floors design or decor floors. Wood or stone decors are based on the original material. The more precise the reproduction, the more authentic the effect. Form, colour and depth effect play important roles in creating a decor. A designer needs in-depth knowledge of the properties of the material to depict the decor to perfection. This includes everything from the wood species and manual craft techniques to the processing of the material. Once a design has been finalised, we print it on to the decor carrier using state-of-the-art technologies. That could mean printing on to wood fibre, vinyl or directly on to the baseboard as with the Avatara design floor.

All ter Hürne decor floors embody over 60 years’ experience in wood processing and craftsmanship. You can see and feel this expertise.

When developing the design for our decors, we draw on our experience with wood. It is only when you understand the original in all its facets that you are able to design decors that are fascinatingly natural.

Nadine Lensing

Product Manager


Feel the difference – experience nature

Structure, smooth matt

Register embossed structure fine brushed matt

Fine structure/ fine pored matt

Structure, register embossed/fine brushed/sculptured matt

Structure, linear brushed matt

Register embossed/,fine structured matt

Structure, fine structured matt

The right dimension for your sense of spaciousness

Classic timber floors comprise long wooden elements. They differ according to the formats and the laying patterns of these elements. They also differ between themselves in their length and width.




The emphasis of the elements

The groove is what we call the sloping edge of a plank or slat. They create an indentation when they are laid. The sloping edges protect the floor, making it less susceptible to impacts. The groove also has a decorative function: it frames every single element of the floor, making them stand out visually. The size, type and position of the bevel has a considerable influence on the visual effect of the floor.