As natural as wood, as easy-going as a design floor
Avatara combines the naturalness of a real wood floor with the practical characteristics of a next-generation design floor.
It looks incredibly real and is hardly distinguishable from wood. What you see and what you feel is conveyed to you holistically: this floor is on a par with nature. This made possible by our D.O.T., our digital surfaces technology, that creates the authentic appearance with realistic structures.
Natural on the outside and smart on the inside: Avatara consists of the material Talcusan©, which is 100% free of PVC, chlorine and plasticizers. Good for low emissions and sustainable living.
Avatara offers you all of the advantages of a design floor and goes a step further with its MultiSense surface: it is extremely robust, highly scratch-resistant and easy to care for. Our Avatara takes practically every daily stress calmly in its stride, so you can stay equally relaxed.
The invisible hero
With Avatara, we have developed a floor that sets new standards in every respect. The surface protection is just one of many special characteristics. MultiSense Protec is tough as nails. And yet incredibly natural.
Hendrik Thoms, Product Manager
Guaranteed in every single plank
Wood feeling
The surface appears more natural than standard design floors thanks to our DST process
Healthy living
Talcusan® is free of PVC, phthalates and other contaminants for optimal indoor air
robust & scratch-resistant
Optimal surface protection with MultiSense Protec
Waterproof
Suitable for kitchens, bathrooms and other humid environments
minimal expansion
Suitable for rooms exposed to strong sunlight
SIMPLY BETTER
My advantages with Avatara Design Floor 3.0
Avatara Design Floor 3.0 can do more than conventional vinyl flooring.
In our film, we show you all the advantages of our healthy PVC-free design floor.
Are you seeking inspiration?
Want delve deeper?
How would you like to find your floor?
HOME STORY
At home with the Pfluger family
Markus and Kathrin Pfluger (36 and 38) had been planning their home together for a long time. They wanted it to look spacious, without visual breaks and at the same time be as natural as possible.