Der Gesunde, schön wie die Natur

Mein Avatara Designboden

As natural as wood, as easy-going as a design floor

Avatara combines the naturalness of a real wood floor with the practical characteristics of a next-generation design floor.

It looks incredibly real and is hardly distinguishable from wood. What you see and what you feel is conveyed to you holistically: this floor is on a par with nature. This made possible by our D.O.T., our digital surfaces technology, that creates the authentic appearance with realistic structures.

Natural on the outside and smart on the inside: Avatara consists of the material Talcusan©, which is 100% free of PVC, chlorine and plasticizers. Good for low emissions and sustainable living.

Avatara offers you all of the advantages of a design floor and goes a step further with its MultiSense surface: it is extremely robust, highly scratch-resistant and easy to care for. Our Avatara takes practically every daily stress calmly in its stride, so you can stay equally relaxed.


Gesund für Dich

Ohne PVC, Chlor, Weichmacher, Lösemittel - aus Talcusan®. Nahezu emissionsfrei.

Schön wie die Natur

Designs auf Augenhöhe mit der Natur. Wiederholungsfrei gedruckt in HD-Technologie.

Technologisch überlegen

Wasserfest, robust & besonders kratzfest.

Nachhaltig & zirkular

Durch recycelten Polymeranteil aus Polypropylen.

The invisible hero

The surface of a floor takes all the stresses of everyday life: shoes with heels, spilled milk, Bobby car races – all of this rains down on it.

The sealing of the surface is an essential component of a design floor. It protects the underlying look of the decor with a transparent coating known as the cover layer or wear layer.

A wide variety of materials and processes are used in the manufacture of design floors. For Avatara, we use the smart surface protection: MultiSense Protec.
With Avatara, we have developed a floor that sets new standards in every respect. The surface protection is just one of many special characteristics. MultiSense Protec is tough as nails. And yet incredibly natural.

Hendrik Thoms, Product Manager

Guaranteed in every single plank

Wood feeling

The surface appears more natural than standard design floors thanks to our DST process

Healthy living

Talcusan® is free of PVC, phthalates and other contaminants for optimal indoor air

robust & scratch-resistant

Optimal surface protection with MultiSense Protec


Suitable for kitchens, bathrooms and other humid environments

minimal expansion

Suitable for rooms exposed to strong sunlight


My advantages with Avatara Design Floor 3.0

Avatara Design Floor 3.0 can do more than conventional vinyl flooring.

In our film, we show you all the advantages of our healthy PVC-free design floor.

Are you seeking inspiration?


Classic Edition

Landhausdielen und lange Landhausdielen

Grand Edition

Fliesen im Steindekor

Stone Edition

Want delve deeper?

healthy living


smart properties


natural design


How would you like to find your floor?

Room Studio

Floor finder


At home with the Pfluger family

Markus and Kathrin Pfluger (36 and 38) had been planning their home together for a long time. They wanted it to look spacious, without visual breaks and at the same time be as natural as possible.

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